The retail market is very competitive and one of the key’s to success is keeping your operation costs low. Are you opening your stores too early or closing too late? Are you over staffing during certain days of the week? Are you spending your advertising dollars properly?
More and more retailers are turning to People Counting systems to help answer these questions.
I recently read a Software Advice article called Four Benefits of Integrating Traffic Analytics into POS Software, written by ERP Analyst Michael Koploy. He explains that although point-of-sale solutions offer great information on sales transactions, they lack in providing information on sales opportunities of in-store traffic.
Many retailers understand the theoretical importance of conversion rates, but they often overestimate their own rates. By aligning traffic counting with sales numbers within the POS solution, retailers could monitor their conversion rates and gain a more accurate view of how well they are leveraging their retail opportunity. – Paco Underhill in Why We Buy
Michael’s views in his post are right in line with the benefits that our customer’s are seeing when they implement a People Counting System.
Follow this link to read the full article: Benefits of Integrating Traffic Analytics into POS Software.
Property Managers and Building owners area always looking for ways to save money and reduce costs.
I met with a client this week to discuss a project that is currently in progress. When we touched on the subject about administrator and user rights on the video surveillance and access control system, he told me that he was surprised at how often he finds systems at his facilities (phone systems, other security systems, etc) that still have default username and passwords.